• NOOA wins International Quality Competition

    Finnish Change Management Innovation NOOA Won in International Quality Competition
    Read more

  • Organizations need to manage change to survive

    In the last 15 years, 52% of Fortune 500 companies have disappeared. The reason is inability to change.

  • Ability to change is a critical success factor

    “It is not the strongest of the species organization that survives, nor the most intelligent, but the one most responsive to change.”
    – Charles Darwin

TripleWin has created a unique SaaS platform NOOA for leading and executing change. The service is based on TripleWin’s solid experience in developing customer experience strategies, executing organizational changes and developing metrics for leading them. NOOA makes you get better results faster and makes change more transparent and measurable. Get to know our service better here.

Why TripleWin

Strong Experience in Change Management

TripleWin has much experience in customer experience strategy and combining implementation and measuring of improvements. Our roots can be found in General Motors (GM), in Saturn, and in the company where in the 1980s they started to build a value driven organization using the “triplew win”-model. TripleWin landed in Finland in the year 2009. Vast amount of experience in change management and consulting were culminated in NOOA, the change management innovation in 2016.

Innovative and Quality Approach

The cloud service NOOA has been recognized for its approach both in innovativeness and quality. Most often heard comment about NOOA is that we’ve developed something really meaningful, something that can answer almost completely to the digital challenges of change management. Proof of its innovativeness was achieved with an international patent application on NOOAs method on how to measure change with data. We’re also the winners of the international and national Quality Innovation Awards in the category of Micro & startup companies 2016.

International Success

During the fall of 2016, TripleWin has participated in the LandInChicago program with NOOA. The purpose of this program is to help Finnish companies find a foothold and growth in the US market. The program is supported by TEKES and the city of Chicago. During one month in Chicago and San Francisco, NOOA was demonstrated to almost 200 decision makers. Results from this first month were two big clients and multiple contacts, which serve as a platform for growth.

Comments from our Clients

How to measure and make sure that the customer experience was good? Customer experience should be measured right away – in case it is measured afterwards that’s measuring customer satisfaction.

Get to know our Customers »


TripleWin has created NOOA, a unique SaaS platform, which helps leading the change and customer experience in digital world. Read more about our solution here.



Concrete Results for our Customers

Partner Partner Partner Partner Partner Partner Partner Partner Partner Partner Partner Partner Partner Partner Partner Partner Partner


All email addresses are in the format: firstname.lastname@triplewin.fi


Tom Grönstrand
+358 41 528 0234 (FI)
+1 312 792 0320 (US)

Tom Grönstrand is a serial entrepreneur since 1993. Along the way, he has had companies in ICT, wholesale, accounting, technology and consulting. Four of the companies have been successfully sold. His passion is to find new insights to the business and improve the understanding and skills to take these planned improvements into actions. At home Tom’s family includes a wife, four daughters and a male dog. His hobbies are tennis and wood chopping. His motto is: “There is only a one thing in the world that man cannot and should not improve. That is a thing that is not yet done. First you should accomplish and then improve.”


Pekka Juujärvi
Sales and Customer Experience Director
+358 400 841 811 (FI)
+1 312 792 4572 (US)

Pekka has helped many domestic and international customers to develop their sales, change management and customer experience. In the field of customer experience management Pekka is one of the pioneers in Finland. He is also one of the founders of NOOA, a change management SaaS platform, that has won international Quality Innovation Award 2016. NOOA’s markets are growing fast in Finland as well as in North America. His hobbies include working out, sailing and hiking. Motto “It’s the attitude that counts.”

Board of Directors

esko hannula

Esko Hannula
Chairman of the Board
+358 40 553 1577


Jukka Laakso
Senior Advisor, Board Member
+358 400 601436


Mika Lehtinen
Senior Advisor, Board Member
+358 400 303656

Part of TripleWin Global:


TripleWin LLC
405 Port Lane
Counce, Tennessee 38326


Heemskerklaan 42
3742AL Baarn

Sweden and Norway

TripleWin Nordic
Nybrogatan 34, Box 5216
102 45 Stockholm


3 Milson Road
Cremorne Point
NSW 2090 Sydney


Chemin de Verney 15
1996 Basse Nendaz

Contact us

TripleWin Oy

Quartetto Business Park
Violin-building 5th Floor

Linnoitustie 4
02600 ESPOO

NOOA Global Inc
321 N. Clark Street
Suite 2550
Chicago, IIllinois 60654